It's a Brain Thing 

"Why logic and reason fail when talking politics with our conservative friends, family and neighbors."

Words Matter - Frank Lutz, Author and Republican Consultant

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Idea Framing, Metaphors, and Your Brain - George Lakoff

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The Role of Government - George Lakoff

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How Democrats & Progressives Can Win - George Lakoff 

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The Political Brain, Part 1 - Drew Westen

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 The Political Brain, Part 2 - Drew Westen

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 Failed Conservative Values, Yes or No?  - George Lakoff

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How Democrats Should Frame Their Positions - Drew Westen

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